Hutcheon Mearns
A suite of print and digital assets was developed for use across DC Thomson’s brand platforms, as well as providing the client with flexible content for their own marketing channels.
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Hutcheon Mearns approached DC Thomson to explore advertising opportunities across its extensive print and digital channels.
I developed a design pitch to showcase the range of advertising opportunities available, demonstrating how their brand could be effectively translated across different formats and platforms.
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Working within the company’s established brand guidelines, I developed an advertising presentation showcasing how the brand could be applied across both print and digital formats. The presentation successfully secured the client’s investment in both print and digital advertising, and I was subsequently commissioned to create a suite of bespoke advertisements and reusable templates for the client’s ongoing use.
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A versatile library of visual assets and templates were designed to meet a variety of advertising requirements. The work exceeded the client’s expectations, leading to an ongoing retainer partnership for the advertising department.
