The Gift of Arberdeenshire
The Gift of Aberdeenshire is a 48 page supplement which was designed in partnership with Aberdeenshire Council as a means for local business owners across the Aberdeenshire area to advertise and attract customers locally.
Inside the guide, you are invited to delve into The Gift of Aberdeenshire and unwrap some of the hidden gems in the local high streets as you learn more about Banchory, Banff & Macduff, Ellon, Fraserburgh, Huntly, Inverurie, Peterhead, Stonehaven and Turriff and all they have to offer locals and visitors over the festive period.
The Gift of Aberdeenshire’s aim was to drive shoppers to their local high streets in a bid to make Christmas 2021 hugely successful for businesses. Paired with the print supplement is an online interactive map which was available on the P&J news brand website, where readers could interact with the map and read more about the towns and what they had on offer.
Pre-release advert to entice readers to purchase the P&J for the free 48 page supplement.
Video explains what the supplement includes and the interactive map online.
INTERACTIVE MAP - HOW IT WORKS
The interactive map was embeded into the online content created by the commercial content team. This was added in amongst the article about the supplement for readers to interact with and find out more about the towns involved in the campaign.
PRE-RELEASE SOCIAL MEDIA VIDEO