Pure Radio
Design Collateral

A series of social media campaigns created for Pure Radio, following its transition from the former WAVE FM.

  • Following the replacement of WAVE FM with Pure Radio, presented by well-known broadcaster Robin Galloway, DC Thomson required a complete rebrand for the new station.

    The project focused on developing a fresh and distinctive visual identity, alongside a range of promotional assets designed to build awareness, attract new listeners and encourage audiences to tune in.

  • The brand assets were developed in line with the Pure Radio brand guidelines, creating a cohesive and recognisable visual identity across a wide range of applications.

    A suite of design collateral was produced for use across both print and digital platforms, ensuring the brand remained consistent and engaging across multiple audience touchpoints.

  • A suite of design assets was created for use across both print and digital platforms, supporting the Pure Radio brand.

    Analytics showed a positive increase in both listener numbers and advertising revenue following the rebrand.

    The project included:

    • Radio media pack

    • Social media graphics

    • In-studio screen graphics

    • Motion graphics

A series of social media advertisments were designed to spread the word on how listeners could access Pure Radio, whe ther it be in the car, on the app or listening on a smart speaker.

RADIO MEDIA PACK

Radio media pack which includes all information about all radio stations across the DC Thomson brand.