WAVE FM Branding

A rebrand of the original Wave 102 radio station to WAVE FM, featuring radio hosts Lynne Hoggan and Mccully.

The project focused specifically on the breakfast show, which aired at 6am on weekday mornings and was designed to connect with commuters and early-morning listeners.

  • WAVE FM - formerly known as Dundee’s Wave 102 - was restructured when DC Thomson bought the radio company, giving the team the opportunity to rebrand the station for the launch of the new fresh look.

  • The design was developed to give the radio station a fun, energetic and youthful personality, helping it stand out within Scotland’s competitive radio landscape.

    Working closely with the team, we incorporated the individual personalities of the radio hosts into the visual identity, creating a distinctive and engaging brand that felt authentic to both the presenters and their audience.

  • The team worked collaboratively to develop a comprehensive brand library, providing a flexible set of visual assets that could be applied consistently across both print and digital platforms.

    The rebrand included:

    • Logo design and brand development

    • Presenter photography and video content

    • Launch videos and advertising campaigns

    • Media pack design

    • Print advertising across DC Thomson news brands

    • Social media advertising and campaign assets

    The brand library provided a strong and adaptable foundation for the team to create consistent, engaging content across multiple channels.