PURE RADIO Design Collateral
Pure Radio came on the scene after WAVE FM and all existing presenters moved over to the new station.
As a team, we are tasked to keep all design assets up to date in the form of:
General social media assets such as logo designs, presenter updates, social media campaigns, social media templates, digital and print advertising, media packs for potential advertisers, video creation and studio screen design
SOCIAL MEDIA
CAMPAIGNS
Social media video of kinetic typography used over voice clippings of the Robin Galloway Team. This was to advertise the launch of the show across
‘‘HOW TO LISTEN’’ CAMPAIGN
A series of social media advertising was designed to spread the word on how
listeners could access Pure Radio, whether it be in the car, on the app or listening on a smart speaker.
SOCIAL MEDIA VIDEOS
Social media videos for Facebook and Instagram were designed in a simple ‘‘cut out’’ effect to convey how to listen to the station. This was paired with a link to take listeners straight to the website or app to listen live.
ROBIN GALLOWAY ‘‘WIND UP’’ SOCIAL MEDIA VIDEOS
As Robin Galloway is famous for his ‘‘wind up’’ prank calls, we addressed the situation by creating a campaign around one of his prank calls to an old lady. This was to advertise the fun and silly side of the show which listeners may tune in to for a laugh. Inspiration was taken from the 2006 tv series ‘‘Fonejacker’’.
RADIO MEDIA PACK
Radio media pack which includes all information about all radio stations across the DC Thomson brand.
